Client
Sauce Shop
Overview
Sauce Shop is a fast-growing UK condiments brand known for craft-quality sauces made without artificial ingredients. When preparing for a major rebrand, the team faced a critical gap in their email marketing capacity and needed a partner who could rebrand and rebuild their email flows while maintaining their campaign cadence.
Client
Sauce Shop
Industry
Food & Beverage
Service
UI/UX Design
Web Development
Digital Design
Duration
6 months
The Challenge
With internal resources stretched thin, Sauce Shop risked falling behind on their email performance during a critical brand refresh. The main challenge was to execute a complete rebrand of all flows quickly, without disrupting ongoing campaigns, while ensuring consistency with their paid social presence.
The Solution
Leveraging our existing knowledge of their brand and audience, I rebuilt and rebranded all core flows within 45 days, aligning them with the new identity and tone of voice. I also designed engaging, targeted campaigns that matched their refreshed look and supported consistent cross-channel branding. - Rebranded and rebuilt all core email flows to align with Sauce Shop’s new identity. - Designed high-performing campaigns with improved targeting and visuals. - Ensured brand consistency between email marketing and paid social.
The Result
The new strategy delivered record-breaking improvements in email performance: +77% YoY attributed revenue +156% revenue from flows YoY +27% revenue from campaigns YoY 63% average open rate Pop-up form submit rate doubled from 4% to 8%
