Client
TrueStart Coffee
Overview
TrueStart Coffee is a UK-based ethical coffee brand known for its clean energy coffee and vibrant, feel-good branding. To scale their e-commerce presence, they needed ad creatives that could stand out in competitive social feeds while staying true to their energetic, inclusive identity.
Client
TrueStart Coffee
Industry
Food & Beverage
Service
UI/UX Design
Digital Design
Web Design
Duration
6 months
The Challenge
With an already strong community, the challenge was to design ads that not only reflected TrueStart’s fun, high-energy aesthetic but also delivered measurable performance. The ads had to stop the scroll, communicate product benefits clearly, and convert new customers while supporting brand loyalty.
The Solution
I designed a full suite of paid ad creatives for Meta (Facebook & Instagram), focusing on both static and motion assets tailored for each placement (feed, stories, and reels). The creatives balanced bold typography, bright color palettes, and clear product messaging to reflect TrueStart’s brand voice and ensure high engagement. - Created scroll-stopping ads optimized for Meta placements (feeds, stories, reels). - Designed visuals that balanced playful energy with clear product messaging. - Maintained strong brand consistency while experimenting with formats and styles.
The Result
The new paid ad approach contributed to significant growth for TrueStart Coffee: - 198% YoY revenue growth - Increased engagement and visibility across Facebook & Instagram. - Strengthened TrueStart’s position as a standout brand in a crowded coffee market.
