Client
Keep>Going
Overview
Keep>Going is a family-owned brand specializing in colorful, practical first-aid kits for families and children. With little prior focus on email marketing, the goal was to establish a foundation for their email channels that reflected their vibrant brand identity and helped connect with their target audience.
Client
Keep>Going
Industry
Medical
Service
UI/UX Design
Web Development
Digital Design
Duration
6 Months
The Challenge
As a brand new to email marketing, Keep>Going needed to build everything from scratch. The challenge was to create visually engaging templates that aligned with their playful, family-focused aesthetic, while also developing automated flows to drive conversions and revenue.
The Solution
I created an email marketing strategy from the ground up, designing colorful and creative templates that captured the essence of Keep>Going’s brand. I also implemented core email flows—such as welcome sequences, abandoned cart reminders, and post-purchase communications—that ensured seamless customer engagement and drove sales.
The Result
- Grew email marketing revenue by 40% within the first two months of launching the new strategy. - Delivered an email marketing foundation that Keep>Going continues to benefit from. - Produced an engaging, vibrant experience that resonated with their family-oriented audience and emphasized their brand’s unique identity.
